b.well Connected Health provides an integrated solution for consumer engagement, holistic health management, and cost containment.


Baltimore, Maryland

Client Opportunity

b.well Connected Health delivers a solution for health systems, employers, and pharmacy chains to configure and personalize the digital health experiences for their populations. b.well provides the healthcare ecosystem with a long-overdue middleware for interoperability by consolidating a 360 view of real-time data and integrating the rapidly-growing point solutions to provide timely and relevant healthcare services to their consumers. 

Their investors and leadership team partnered with The Bowdoin Group to help bring in a strategic Chief Financial Officer to serve as a collaborative and business-minded partner to the CEO and Executive Leadership Team.

The perfect candidate:

  • Proven C-level finance executive with experience scaling the finance function at a high growth company
  • Deep knowledge and understanding of the SaaS space, with exposure to healthcare
  • Experience leading or being part of a capital raise for a growing company and senior-level relationships with strategic investors

The TBG Process

  • Build a list of Digital Health companies who have recently raised a significant amount of capital and then identify all relevant finance leaders
  • Expand to look finance leaders at b2b SaaS companies who have gone through a capital raise
  • Network with leaders in the space 

  • Services:
    • Executive Search
  • Markets:
    • Digital Health
  • Placements:
    • Chief Financial Officer
  • Employee Count:
    • 100-500
  • Funding Rounds:
    • Series B

Client Result

After interviewing many qualified & strong candidates, the b.well team welcomed their new Chief Financial Officer in April 2022.