Posted by Emily Leinbach on September 8th, 2020
September 10, 2020 – The Bowdoin Group, a Boston-based executive search firm with deep expertise in executive leadership search and team expansions for companies across the Innovation Economy, shares the second episode of the leadership podcast series “Decoding the Journey: Stories from the Technology C-Suite.”
In the third episode of this executive leadership series, our own Rachel Kohn (Principal, The Bowdoin Group) speaks with Norman Guadagno, Chief Marketing Officer at Acoustic. Acoustic is an independent marketing cloud with the open platform needed for success in a dynamic world based here in Boston, MA. As CMO, Norman leads the strategic global marketing agenda to support the growth of Acoustic, bringing over 20 years of experience as a marketing leader for preeminent brands and agencies such as Microsoft, Wire Stone, and Carbonite.
In our latest episode, you’ll hear more about:
- Where Norman sees the future of MarTech is heading
- How Acoustic leverages AI and machine learning to make marketers’ jobs easier
- What executives can do to position themselves as market leaders when it’s so hard to predict the future
Do you know an incredible technology C-Suite leader who has a story to tell? Send an email to Jim Urquhart, Rachel Kohn, or Paul Manning if you have a suggestion for our next guest on “Decoding the Journey.”
About The Bowdoin Group
Founded in 1994, The Bowdoin Group is an award-winning executive search firm that specializes in leadership and strategic roles, recruitment process outsourcing (RPO) services, and major hiring projects for a wide range of companies, from small firms building out their executive team to larger firms sourcing talent for rapid market expansion. With deep expertise in BioPharma, Digital Health, FinTech, and Software & Technology, Bowdoin is a national leader with the ability to source talent and service companies globally. The company’s service reputation has earned it a ranking in the top 2% of the recruiting industry for client satisfaction year after year. The Bowdoin Group is also active in supporting the local entrepreneurial ecosystem as well as several non-profit causes, including Life Science Cares, NEVCA, Hack.Diversity, and FinTech Sandbox.
Head of Marketing