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The Bowdoin Group’s Rebrand Reflects Evolution of Health and Tech Markets

Posted by marketing bowdoin on May 17, 2022
BOSTON, MA, May 17, 2022 – The Bowdoin Group, an Executive Search and Recruitment Process Outsourcing (RPO) firm, is rebranding to reflect the evolution of the Health and Technology markets.

Dramatic shifts have occurred in these industries over the last few years, altering the needs of businesses within these ecosystems. High-growth companies within the Health and Tech sectors now require strategic guidance and hands-on support to navigate the ever-changing landscape, build their team, and create the infrastructure for their talent acquisition function.

Enabling growth for path-creators, innovators, and disruptors requires a relentless determination to change. Today, Bowdoin unveils its modern new look that embodies its role as growth enablers and resembles the clients it serves. “This rebrand marks a significant milestone in our journey as a company,” says President Scott Aldsworth. “Our elevated new aesthetic was inspired by our tremendous growth—70+ percent in 2021 alone. We honor that and the clients who helped us achieve it by promoting several key individuals, launching a new website, and establishing new corporate headquarters in Boston.”

Along with its new look and feel, Bowdoin’s unique brand of RPO services (Recruitment Process Outsourcing) is now a priority offering for the firm. While executive search remains at the core of the firm’s offerings, Bowdoin’s differentiated, professional approach to RPO fills an unmet need in the Health and Tech markets. The team will continue to focus on and expand these services.

“RPO services are traditionally strictly transactional,” says Lindsey Potvin, Partner, Client Solutions. “In high-growth mode, companies need to either supplement their existing HR teams, outsource their recruiting function entirely, scale up or down quickly based on company growth and hiring needs, or add process and transparency to their HR functions. Our RPO services, much like our executive search services, align with company strategy and provide the expertise and practical support to propel companies forward. It’s different, and leadership teams are catching on.” Potvin explains that the results are particularly impressive when both executive search and RPO services are used in tandem. \

Lauren Kendall, Director of Marketing for Bowdoin, took the helm of marketing in 2021 and immediately saw what was at the heart of Bowdoin’s success: its long-lasting relationships with clients.  “Our new website revolves around what we have helped our clients achieve,” says Kendall. Bowdoin’s elevated brand more closely matches that of its clients. “This firm has continually expected more for our clients, so our mission for this rebrand was to upgrade our appearance to match the level of quality our clients expect.”

“By strategically combining our two services, we provide high growth companies with a solution unique to the industry; seeing the market respond so positively has been validating and exciting,” said Dave Melville, CEO, and Founder of The Bowdoin Group. “We are honored to serve our clients and committed to building high-performing, diverse, inclusive teams for ourselves and the companies we work with.” 

About The Bowdoin Group

The Bowdoin Group provides Executive Search and Recruitment Process Outsourcing (RPO) services to disruptive, high-growth companies in the Healthcare and Technology sectors.

Within these markets, the firm’s expertise in Digital Health, Software and Technology, FinTech, Biotech, and Precision Diagnostics inform the service we provide for our clients and partners who are redefining the landscape of how we live and work. We continue to build lasting partnerships across the financial sector, building out portfolio companies for top-tier Private Equity and Venture Capital firms.

Through our work, The Bowdoin Group champions the entrepreneurial ecosystem and supports several non-profit organizations, including Life Science Cares, Project Onramp, and Hack Diversity.

Contact

Lauren Kendall
Director of Marketing
lkendall@bowdoingroup.com
520.400.5346