Strata Health

Client Opportunity

Strata Health’s mission is to help hospital systems and community providers increase the efficiency and effectiveness of their discharge processes and patient care transition outcomes by matching needs to the most appropriate downstream care options. Strata Health’s SaaS technology streamlines patient care workflows, improves workforce utilization, and enhances all stakeholders’ overall experience, including patients, frontline clinicians, hospital systems, and community providers. 

Strata Health offers a leading-edge, patient-centric software solution with a comprehensive set of tools that foster and entrench collaboration across the healthcare ecosystem. The solution helps manage risk under value-based care by improving access to care and care navigation efficiencies while reducing inappropriate patient readmissions and ER visits. The Strata patient solution is designed for IDNs, ACOs, hospitals, physician groups, health plans, and quality collaboratives. The SaaS delivery model significantly reduced upfront capital costs and frontline implementation disruptions and delivered tight integration with point-of-care workflows.

They partnered with The Bowdoin Group to help expand their commercial team with a Chief Commercial Officer to drive business growth and market share and ensure sales success. The client’s goal was to engage with a candidate with deep sales experience within the provider space.

The perfect candidate:

• Previous success led to developing a company’s commercial strategy in collaboration with the executive leadership team, ensuring alignment for short and long-term objectives, executing a go-to-market strategy, and driving transformational growth.
• Previous success led to developing a company’s commercial strategy in collaboration with the executive leadership team, ensuring alignment for short and long-term objectives, executing a go-to-market strategy, and driving transformational growth.
• Experience understanding/navigating a complex, consultative sale to the C-suite while also engaging other stakeholders in the business.
•  Demonstrated success selling and commercializing solutions in the health system space, ideally with an understanding of patient engagement, post-acute care, clinical quality, and member experience functions.
• Proven experience implementing, measuring, and ensuring sales and marketing forecasting, processes, systems, and KPIs.
• Experience collaborating closely with and reporting to a Board in pursuit of the company’s overall goals. Focus on sales progress, forecasts, ongoing commercial strategy, and ultimate delivery of sales goals.

The TBG Process

• Build a list of provider-focused care coordination and collaboration and Healthcare data and analytics companies in the United States. Then identify all sales leaders at these companies.
• Based on an active market for sales leaders in the digital health space, expand sourcing to companies within the consumer/connected health space.
• Network with leaders in the digital health space.