b.well Connected Health provides an integrated solution for consumer engagement, holistic health management, and cost containment.


Baltimore, Maryland

Client Opportunity

b.well Connected Health delivers a solution for health systems, employers, and pharmacy chains to configure and personalize the digital health experiences for their populations. b.well provides the healthcare ecosystem with a long-overdue middleware for interoperability by consolidating a 360 view of real-time data and integrating the rapidly-growing point solutions to provide timely and relevant healthcare services to their consumers. 

Their investors and leadership team partnered with The Bowdoin Group to help bring in a strategic Chief Revenue Officer to build the sales infrastructure and implement processes for a high-growth company that had just closed a Series B round in March of 2020. The client’s goal was to engage with a candidate with experience leading the sales function and managing high-performing solution sales teams that sell to providers, payers, and employers. 

The perfect candidate:

  • Executive leader with solution sales leadership abilities and past sales success
  • Deep knowledge and understanding of the digital health ecosystem and interoperability, as well as how various constituents interact and share data 
  • Proven ability to develop sales strategy, operations, and methodology 
  • Ability to be adaptable to change and collaborate to achieve company goals

The TBG Process

  • Build a list of Digital Health companies focused on Interoperability and Patient/Data Analytics nationally and then identify all relevant sales leaders
  • Expand to look at provider-based Population Health and EMR companies and sales leaders at these companies
  • Network with leaders in the space 

  • Services:
    • Executive Search
  • Markets:
    • Digital Health
  • Placements:
    • Chief Revenue Officer
  • Employee Count:
    • 100-500
  • Funding Rounds:
    • Series B

Client Result

After interviewing five qualified & strong candidates, the b.well team welcomed their new Chief Revenue Officer in June 2020.